Fictional Beverage Development

Compilation of Fictional Beverage Development Projects in TV/Film/Literature

In Premier Brands we are passionate about Beverage Development, this team has been working in beverage development since 2003. One of the main things that keep this team on track is the fact that we are constantly searching for ways to improve. We look for beverage development trends, beverage history in every possible place that we can. In this search for new beverage development ideas we have found inspiration for beverage development projects in the most unimaginable places, like the following list: Beverage Development in Fiction (TV shows, film, literature, video games and even mythology).

Ambrosía - Beverage Development in ancient Greek Mythology

The Food of the Gods on Olympus (1530), majolica dish attributed to Nicola da Urbino

1. Ambrosia. In ancient Greek mythology, ambrosia is sometimes the food or drink of the Greek gods (or demigods), often depicted as conferring ageless immortality upon whoever consumed it. It was brought to the gods in Olympus by doves, so it may have been thought of in the Homeric tradition as a kind of divine exhalation of the Earth.





Fictional Beverage Development: Moloko

Moloko, as depicted in the 1971 film : A clockwork orange, by Stanley Kubrick

2. Moloko Plus. A fictional beverage that appears in the book by Anthony Burgess, later a movie by Stanley Kubrick: A Clockwork Orange. The drink’s name originates from the Nadsat word for milk, translated as “milk plus”. The main characters in the book prepare for “ultraviolence” by drinking it.





Beverage Development in fiction: Victory Gin

Victory Gin Label, from the movie 1984 by Michael Radford

3. Victory Gin. Is a cheap low-quality drink supplied by the tyrannic government in the classic novel by George Orwell 1984. The protagonist of the novel, Winston Smith, often drinks this beverage throughout the novel and is believed to have a novice effect on the drinker.





Haberkern Beverage Development

Haberkern Beer

4. Haberkern Beer. Independent Studio Services is the largest prop supplier for television and film production studios in the United State. Many of the brands designed by ISS have appeared in multiple film and television productions, as the portrayed in here: Heisler Beer.




Romulan Ale - Beverage Development in Star Trek

Romulan Ale was later marketed

5. Romulan Ale. Is a blue alcoholic beverage from the Star Trek Universe, which was illegal because of a Federation trade embargo in the late 23rd century (per Star Trek II: The Wrath of Khan and Star Trek VI: The Undiscovered Country) through the late 24th century (per Star Trek Nemesis).




Beverage Development in Harry Potter: Butterbeer

The drink of choice for younger wizards.

6. Butterbeer. In the book Harry Potter and the Prisoner of Azkaban by J.K. Rowling butterbeer appears and is describe as tasting “a little bit like less-sickly butterscotch.” In the sixth book, Harry wonders what Ron and Hermione might do at Professor Slughorn’s Christmas party “under the influence of Butterbeer”, indicating that it can lower inhibitions, though presumably in very large amounts.




Beverage Development in fiction - Pangalactic Blaster

Art by Buzatron (

7. Pan-Galactic Gargle Blaster. A legendary cocktail invented by Zaphod Beeblebrox, in The Hitchhiker’s Guide to the Galaxy, a comic science fiction series created by Douglas Adams. Originally a radio comedy broadcast on BBC Radio 4 in 1978, later it was adapted to other formats, and over several years it gradually became an international multi-media phenomenon. Adaptations have included stage shows, a “trilogy” of five books published between 1979 and 1992, a sixth novel penned by Eoin Colfer in 2009, a 1981 TV series, a 1984 computer game, and three series of three-part comic book adaptations of the first three novels published by DC Comics between 1993 and 1996.



Did we miss any other Beverage Development in fiction? Let us know!

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