Premier Brands, Inc. (the “Company”) (OTC BB: BRND), a company in the business of creating, acquiring and marketing consumer packaged goods, today announced that the Company has been retained by Peoples’ Juice & Tea Corporation,, a beverage company founded on hand crafted taste formulations and seeking to satisfy the demands of today’s fastest growing consumer segments. Peoples’ Juice’s grass roots development and marketing efforts seek to consistently develop beverages which break through traditional taste barriers under the concept, “by, of and for the people.”

Peoples’ Juice offers refreshing, great tasting, and home-style beverages that are made with all natural and organic ingredients, have little or no sugar, no carbonation and comprised of 100% juice products. Peoples’ Juice focuses its beverage formulation on “home-style” traditions which are inspired by long histories of taste and health practices and seeks to discover a new “Blue Oceans” opportunity with such “home style” traditions.

“We are excited to partner with Premier Brands to develop a unique line of Peoples’ Juice beverages that is focused on the taste preferences of new and high growth consumer segments rather than products constrained by ubiquitous, corporate practices. We believe that listening to our grass roots consumers first and foremost is the key to developing beverages for our markets. With the help of Premier Brands, we believe that we will develop Peoples’ Juice & Tea into a household brand name,” commented Larry Gilmore, CEO of Peoples’ Juice & Tea Corporation.

Jorge Olson, President of Premier Brands, Inc. commented, “Peoples’ Juice & Tea Corporation has taken an often neglected path in development, by ‘listening to the people’. We think that their products are unique in today’s market. Peoples’ Juice is launching nostalgic products that hit an emotional chord.”

For more information on the Premier Brands’ beverage development business please visit and watch the video.

About Premier Brands Inc.

Premier Brands is a consumer goods incubator in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutritional supplements, and selling consumer packaged goods into supermarkets, pharmacies and convenience stores. The Company currently owns the products of ZizZazz brand that includes ZizZazz Energy Powder, ZizZazz Extreme Fitness Formula and KidZazz kids vitamins.

For more information, visit:

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company’s expectations with regard to the future impact on the Company’s results from new products in development, may be deemed to be forward-looking statements. Words such as “expects,” “intends,” “plans,” “may,” “could,” “should,” “anticipates,” “likely,” “believes” and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of Premier Brands, Inc. can be found in the filings of Premier Brands, Inc. with the U.S. Securities and Exchange Commission.

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