Premier Brands, Inc. (the “Company”) (OTC BB: BRND), a company in the business of creating, acquiring and marketing consumer packaged goods, the company announced that in October 23, 2012 it signed a Joint Venture Agreement with First Kontact LLC (“First Kontact”), a sales and marketing solutions company based in Tijuana, Mexico.

First Kontact will provide a full service direct marketing and sales team and office facilities for Premier Brands under the Joint Venture Agreement.

First Kontact is an experienced direct marketing company with more than 400 employees that specializes in sales, direct response, telemarketing, social media and internet marketing. Under the joint venture, First Kontact is expected to increase Premier Brands’ distribution network in the U.S. by providing the Company with an infrastructure for outbound and inbound sales, marketing and manpower.

“Partnering with Premier Brands made perfect sense for our company. We have the infrastructure, the manpower and the sales experience, while Premier Brands has great products and the knowledge to successfully launch these products. We look forward to this exciting joint venture,” said Juan Gutierrez, Chief Operating Officer of First Kontact.

“We are proud to have joined forces with First Kontact who we believe is one of the leaders in direct marketing and sales solutions. We believe we now have the ability to vertically integrate our businesses to provide the ultimate full service solution for consumer products that are looking to penetrate multi-billion dollar wholesale and retail industries across the board, from beverage to nutritional supplement to industries,” commented Jorge Olson, President of Premier Brands, Inc.

About Premier Brands Inc.

Premier Brands is a consumer goods incubator in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutritional supplements, and selling consumer packaged goods into supermarkets, pharmacies and convenience stores. The Company currently owns the products of ZizZazz brand that includes ZizZazz Energy Powder, ZizZazz Extreme Fitness Formula and KidZazz kids vitamins.

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Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company’s expectations with regard to the future impact on the Company’s results from new products in development, may be deemed to be forward-looking statements. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes” and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of Premier Brands, Inc. can be found in the filings of Premier Brands, Inc. with the U.S. Securities and Exchange Commission.


Premier Brands, Inc.
Investor Relations
Phone: 1 (888) 276-5688 ext. 6


© Business Wire 2012
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